Borough Music School.
Creating a brand identity for a charity to inspire children, their families and local trusts.
A fun solution proved to be an instant hit with the school’s students.
Audience.
Borough Music School is a local charity, established in 1995 in the diverse and multicultural London Borough of Southwark. The school provides children, aged eight to 15 years, with comprehensive music education, developing many of the skills needed to participate in the creation of music.
Challenge.
To develop a new brand identity that would immediately engage and inspire local children and families to get involved in music. It would also need to communicate Borough Music School as a professional and passionate charity to local trusts and foundations. Everything in the existing brand identity could be changed except the school’s name.
Insight.
Involvement in music is a positive, socially uplifting activity. It is universal across ethnic, economic and social divides. The Team created a brand to embody the joy, excitement and passion, which children would immediately believe in.
Result.
Our family of characters, the Badda-Bings, resonated with the students from the off. They represented everything the Borough Music School stood for: creativity, exploration, discovery, and most of all, fun.