The Team lead film industry anti-piracy campaign Moments Worth Paying For
By The Team 18 Feb 2011.
0 comments
The Team has led a Loewy inspired campaign for the UK film & TV industry that launches today. Team CEO Julian Grice describes the campaign story at http://moments.findanyfilm.com/about/
This emotionally explosive multimedia campaign aims to win hearts and minds in the challenge posed by copyright infringement. ‘Moments Worth Paying For’ capitalises on audiences’ passion for film and TV content to inspire greater respect for copyright and the value of creative works. It turns the camera on the viewer to capture the intensity of emotions that watching film and TV can evoke and highlights the wealth of official ways to watch film and TV by directing viewers to Findanyfilm.com - a gateway to official film and TV services.
The £5million campaign breaks with 30" cinema ads, 10" versions that will appear on digital poster sites in shopping malls and bars; an online suite; roadside LED posters and a campaign site sitting on Findanyfilm.com and linking with Facebook, where consumers can get involved by posting or just voting for their own favourite film moments. www.findanyfilm.com/moments
